The issue of cultural content on the Internet, I think I have found a way to solve ... surely welcome to all parties ... short term. Hopefully
once found a compromise, repressive measures are removed as the "law" Sinde, and allows the network to continue to grow and self-configuring freely.
The solution I see very clearly, is in line with services like Spotify, or Groovesharck. These are services that offer a wide range of music ... free (with advertising) and with the option of becoming a paid account, if you want to use more intensively.
"Advantages? Finally companies with large financial and human resources help to set up an Internet to remain a Universal Library. So far, to the shame of our politicians, businessmen and other parasites, they had to do this job amateur, in many cases non-profit. While large countries with large budgets have not been able to organize themselves to publish or just a free Universal Encyclopedia on the network, or an efficient translator. Instead, they have tried to tear down the efforts of small entrepreneurs to create content accessible to everyone on the Internet. They should drop their heads in shame these politicians, businessmen criminals every time they have to talk about the Internet.
Avoidance "laws" repressive: seems clear that if services of large companies, such as those mentioned above, dedicated to music online, are starting to bloom, there will be different companies to publish a catalog almost universal books, films, documentaries, software , etc. Can you imagine all, absolutely all materials published on the history list, sorted and ready for download? These services funded by advertising, or low cost.
This system will surely result in a fall much the content uploaded by individuals to the Internet, closed many actual pages of downloads naturally, without using legal violence, tool that politicians accustomed to use against the people.
I think it is necessary to remove these repressive measures, because leaving the culture completely in the hands of private companies can be dangerous ... today could offer the content free, or affordable, but tomorrow can remove your bid, or make it very expensive. To avoid this corporate tyranny, it is necessary to have a latent background downloads Web pages as existing (Taringa, rebeldemule ...), with or without profit, may not be as busy as before, but they are always setting a minimum competence to avoid the tyranny of corporations. Yes
no future? Lucio
Juan Gomez-Jurado: "Piracy does not exist"
'm creative. I write novels, and this, along with journalism "is my only way of life. My fingers pressed half a million times the keys on this Mac, and as a result there is a text file that, once edited and corrected, it becomes a book that is translated into dozens of languages. My family and my home mortgage depends on my copyright. According to many media, and as many Taliban completely free, so I instantly align in the ranks of those who argue that horror legislation, known as false and useless Sinde Act, which will be adopted against the will of hundreds of thousands of citizens.
That's a lie, and fat.
is just one of those that have appeared in the media for years, especially in recent months. They say the English are pirated, which is in our character, that famous mischievous and misguided as topical as paint us all with the costume and the pan under the arm.
First, it is true that Spain is the country's most pirated in the world. In fact, in software, for example, ranked 79, according to a survey by the BSA, and For the rest, the study of the International Intellectual Property Alliance attribute a level of "piracy" of 20%. How do you combine that with you have to pay the fee at 100% of the cases? Nor is real
that piracy is killing the cinema, whose collection has grown apace in the last ten years, as well as other content. It is also true that I have a right to live in my work. What I have is right to try.
Yes, it is true that new technologies make it disappear the business model based on closed hardware, which is normally also disappeared carts manufacturers when Karl Benz invented the automobile. No, not true that the download sites are to blame. Is it not clear that there is inconsistency on the part of industry between accusing the download pages of "filthy rich" and not try to do the same?
not defend the download sites, because even if legal is not right that there are those who take advantage of others' labor. But are they the cause of all evils, much less who the thieves and pimps used as some call them "exiles in Miami for tax reasons. Indeed, for them the reminder that to require the government would have to start paying taxes here as do others. The
greater problem in the English market is the lack of flexibility, desire to grow and adapt. In a word, and as Amador Fdez-Savater felt in his dinner with the minister, an overabundance of fear. Fear of losing the status quo, the food chain to a paradigm shift. And yet we have examples around us that if we take a step forward just the opposite happen.
Look at America, where they have created three business models of clean and overwhelming success. Kindle, iTunes and Netflix. The first is a virtual bookstore that sells 775,000 titles with prices around € 7 for the new, much cheaper and even free books Fund catalog. The books are downloaded in 30 "with a single click on the device, including 3G for free. The second-only-is operating in Spain for ten years, the undisputed reference in music, having sold over 10 billion songs. And the third is a virtual video store with a flat rate of 6 euros per month. For sample of his success, suffice it to say that the remote controls of televisions sold in the U.S. since 2011 have a button to access Netflix standard.
What these services have in common? The most important of all is its simplicity. Once registered on the service, do not do anything else. Payment must be made by credit card credit, with total comfort. The downloads are instantaneous, and the quality is guaranteed. The movies are streaming and are always available. The books are edited by first-class houses. The music has no copy protection or DRM.
At this price there is an associated factor, very important. Aware that in the digital age is much tougher competition, the Americans have sought to perfect the "sweet spot", that place where intersect the consumer desire to have something fast as before without bothering to look online and get it with poor quality, and resistance to drop the dough. In other words, a fair price. In other words, the opposite of what platforms like Libranda, whose sole aim, as Juan Jose Millas, it seems not to sell books, they are doing.
Again, fear. DRM and high prices. My dealers do not get angry. That my bottom does not suffer. People to do what I say because I close my eyes and I wish you strong. And if consumers have other ideas ... that the government protect my inalienable rights, against all odds.
Instead of creating functional business models, we are dedicated to shield the status quo with absurd laws, and insulting to our best customers. "Pirates, scoundrels and thieves. Who do you think 200 euros invested in a reader ebooks, someone who does not read? In contrast, someone who spends as much per year on books that he knows he will eventually offset the investment. And if not able to find interesting content for payment, get in other ways, so not to conquer this person will have lost a stroke to a key customer. The same goes for moviegoers and music, taking years to do so.
The biggest challenge is to overcome the cultural industry in our country is to overcome fear and understand that the pirates do not exist. Only people who want to consume culture, and today unfortunately are not reasonable alternatives. And you can only win free simplicity. Certainly not gag laws, retrograde, which serve only the interests of a few.
Finally, a reflection as creator. No one comes to creating anything worthwhile without being soaked dreamed of before him. Alejandro Sanz, in that neighborhood Moratalaz worker that we were born to Penelope Cruz, he and I had to copy many cassettes in his teens, as I sat in a corner in FNAC Callao on Saturday morning and his face read dozens of novels that have helped me become the writer I am. We live the advent of a paradigm shift that is resulting in brighter era of humanity, and right now there are hundreds of teenagers on our streets that carry within them the potential to be the singers, writers and directors of tomorrow. They also are downloading. Thou shalt not lack never do, or dream. And to those who dream first, I say let the fear and embrace the future once and for all.
5 proposals for digital growth
1.
Creators, open your eyes. Learn our rights and options to monetize our efforts, which are not always traditional. Internet is first and foremost, our main portal of exposure, and the world's largest market. And those who sail by him are not thieves, but people like us, as worthy as us but their work shines less than ours.
2.
industry executives, study models that work. Infravaloréis not your public. Do not give things for granted. The Tambourine Spain no longer exists. Your new hearing is the digital city, and this is not the bull on the TV, including flat design that is no longer fit. Seek economies of scale, better to sell one hundred thousand copies of a euro to ten thousand copies. And above all things compliquéis not trying not to copy. They will do the same, but it is hard it will not be buying.
3.
Consumer
, keep in mind that copying is not stealing, but also that there is someone behind the products that make us happy. There's a writer behind the books, and an entire cast of a film behind. If possible and there is a simple alternative to a reasonable price, buy it. For as long as your economy, choose the original. And please, do not say that a movie or a book is expensive and then lowering the bar and take away three mojitos for $ 5 each.
4.
Political cread programs to help the authors to monetize their content. Encouraging the creation of innovative business models. Fight against the VAT of 18% in the dumps, against laws like single price. Reforming the Law of Intellectual Property from scratch. Abolish the digital canon.
5.
for everyone, not insults. Try to get in the place of another, as in the current frame of mind all have a point. And above all, listen, debate and reflection. Let us not slip through more lies and fat.
Juan Gómez-Jurado (Madrid, 1977) is a journalist and writer. Passed through the newsrooms of Canal +, ABC, Cadena SER and Cope. The international success of his novels (God's Spy, Contract with God and The Emblem of the Betrayer), translated into over forty languages, have led him to focus on his career as a storyteller. Hollywood preparing and adapting his second novel.
Seen:
http://alt1040.com/2011/01/la-pirateria-no-existe
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